Design as Conversation

Design is a conversation between the designer and the customer or whoever that is interested in the design. It is use to communicate the designer’s ideas of their design and how it works to the person of interests. Or it can be a conversation between the design itself and a designer. The old design may be tempting the designer to make it more new, more advance, and more capable than it was before. If it’s as conversation between a designer and its customer then the designer is trying to convince the customer to pay attention to it and to purchase it.

The design of things will keep advancing from what was made before or in the past. Such ask bell bottoms becoming boot cut jeans, skinny jeans becoming more skinny and tighter, type writers becoming computers, computers advancing to a higher degree, black and white photo turns to colors, color photos becoming high quality, then becoming three dimensional, etc…. Design will keep on rolling and advancing from past designs. Each time a design is innovated or changed into something more advance it is because the design needs to be upgraded and tempt the designer to improve it. The designer wants to improve it to satisfy the audience or customers. Telling them this “new” designer is better than the old one in many ways. In which leads to advertising and how the design of advertising works. How it is thought out, how the designed product itself says so much in an advertisement without anyone saying “this is much better than what it was before.The video below is an example.

Of course the design of advertisement is to convince the audience into purchasing the product that is being advertised.  Even when seeing something for the first time and testing it out for the first time, the first question that comes to mind is “why is it design like this?” It could easily be figured out after testing it out that it was design this way or that way because of this or that to make it work. That is how the design start a conversation with whomever it is that try to figure it out. 

The way how design is a conversation with the designer is, the designers can it in a different way from what it is. The designer can make changes to it and make it different from what it seem to be what it is. Just like an illusion, something may appear to be as it is, but turns out to be something else. That is an idea of design, telling us that it is more than what it seems to be. How design communicates to innovate from one thing to another is up to the designer to see if they can see what can be improve. The video below demonstrate and illusion of design and how many objects around us can be design into thing that seem to be one thing but is another. In the video the CD looks like they are spinning in which they are not, it seem to be basically the light reflecting on the CD which makes it look like its spinning.