In the video Objectified by filmmaker Gay Hustwit discuss the basics of designs and the principles of designs. In this film Hustwits interview many designers to get their point of view on designs and how they got the idea to do what they did. Hustwit interviewed Dieter Rams, a former design director in Braun Kronberg Germany, and in the interview Rams stated that only “a few companies that take design seriously.” The example he gives is the apple company. Hustwit also interview Jonathan Ive, senior VP Industrial Design Apple, where he discusses the form and content of how the company comes up with the design for Apple.
"Objectified" - Jonathan Ive talks about Mac design & Unibody MacBook manufacture
He explains about how Apple designs what is necessary and has a purpose to why something is there. If it does not have any function then it shouldn’t be there. All the parts in an Apple product have a reason for it to be put there; it was not put there just simply for its appearance. The form of a simple part of a MacBook gone through many different processes to get to its specific component, in which this component contributes to its content and how it works within the computer. They design it so the form that was created can work with the function inside the product, giving the best performances that were expected. Its content were design so it can easily be identify, such as the icons of the applications in an IPod, IPad, ITouch, etc… what makes it more amazing is that they’re all touch screen which makes it more efficient and convenient for the user of the product.
IPod ITouch
IPhone IPad
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