Candy Design

When you look at candy, do you ever wonder, why does it look like that? Why is it design in that way? Candies come in many shapes and sizes and in many colors. They are design in various ways that will attract the customers’ attention. For example, I just bought a bag of Gummi Candy Trolli Sour Brite Crawler Eggs from a convenient store. The reason why I bought it was because of the design of the candy. They are in small egg shapes, colorful and small bite size. Or some people may describe it as “cute”. It’s less complicated than eating a gummy warm. If you want to eat a gummy warm but want to take just one bite off of it, you still have to hold on to the other half. As for the Crawler eggs, you just have to pop one or two in your mouth without dirtying your fingers or hands; it is less of a hassle.  

 

Now think of gummy bears, why did they make gummy bears or make bear shape gummy candy? Well, maybe it’s to attract the attention of customers. They think it’s cute and interesting so they bought it to try it out. They are also small and are in bite size which can be offer as a quick snack for when you feel like you just want to eat something.  All gummy candy tastes almost the same because they all have the same fruity flavor. So people will tend to buy what seems new to them. The idea of making animal gummy candy is not new but what animal they are going to make is new, because it has not been on the shelves before. Referring back to the Crawlers Eggs, that is new but it is adapted from the gummy warms from the same company.  They are the eggs of the gummy warm so that is what makes it new.